ATTENTION: sloppy dad bods

Transform Your Dad Bod into a Fit, Head-Turning Physique in

Just 12 Weeks

Through my "Muscle Up" challenge, I’ll personally guide you with tailored workouts, nutrition plans, and accountability to shred fat, build muscle, and boost your confidence— just like Ron, Mat, and Jayden did.

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TESTIMONIALS

What others are saying

For Men That Want To Level Up Their Physique

(and be proud of their bodies)

For example...

Newies

Muscle-minded

rehab recovery

busy professionals

weight-loss warriors

athletes

STILL NOT SURE?

Frequently Asked Questions

Here's what we usually get asked

So how does the "Muscle Up" challenge work?

It’s simple and built for results. First, we kick off with a 1:1 Zoom session to create your custom 12-week plan. Then, you’ll follow tailored workouts and nutrition guidance, with weekly check-ins and community support to keep you on track. By week 12, you’ll be celebrating a stronger, fitter you—like Mat, who lost 40kg, or Chandler and Troy, who both found his abs.

Do I need to be fit already to join the challenge?

Not at all! The "Muscle Up" challenge is designed for guys at any fitness level, whether you’re starting from scratch or looking to level up. Your personalised plan is built to match where you’re at and guide you to a fitter, stronger you in 12 weeks.

How much time will I need to commit each week?

You’ll need about 4-5 hours per week for workouts, which can be done at home or in a gym, plus a bit of time for meal prep. Weekly check-ins and community support keep you accountable without overwhelming your schedule.

What if I don’t see results?

With my 1:1 guidance, tailored program, and weekly check-ins, you’re set up for success. Results vary, but if you follow the plan, you’ll see progress. Like Matt who lost 15kg or Ron who gained 4kg of muscle. I’m here to adjust your program to keep you on track.

How long will it take to lose a specific amount of weight?

Weight loss depends on your starting point, commitment, and goals, but with the "Muscle Up" challenge, you can expect noticeable results in 12 weeks. For example, my client Thomas dropped 15kg by following his tailored plan. In our 1:1 Zoom session, I’ll set realistic targets to get you there safely and sustainably.

What foods should I eat, and what should I avoid?

You’ll get a personalised nutrition plan with your program, focusing on whole foods like lean proteins, veggies, and healthy carbs to fuel your transformation. No food is “off-limits,” but I’ll guide you to limit processed junk that slows progress. Think balance, not bans, for a diet you can stick to..

How will I know if I’m gaining muscle?

You’ll notice muscle gains through increased strength, tighter clothes in the right places, and visible definition—think Jayden, who found his abs in 12 weeks! Weekly check-ins and progress photos help us track your growth, and I’ll teach you how to measure results beyond the scale.

What if I’m doing exercises wrong—can you help?

Absolutely! Proper form is key to results and safety. During our Zoom session and weekly check-ins, I’ll review your technique and provide video demos if needed. Plus, our community is there to share tips, so you’ll always feel confident in your workouts.

What’s a good protein powder to use?

Protein powder can help hit your goals, but it’s not one-size-fits-all. I’ll recommend options based on your needs (e.g., whey for post-workout or plant-based for dietary preferences) during our 1:1 planning. Quality matters—think clean ingredients, not cheap fillers.

How I Help You Build Muscle

Kickstart Your Plan

We start with a 1:1, 30-minute Zoom session where I get to know you, your goals, fitness level, and lifestyle.

From there, I craft a custom plan designed to turn your vision into reality, setting the foundation for your transformation.

Build Your New Body

You’ll get a tailored 12-week online program, complete with workouts, personalised calorie and macro targets, and weekly check-ins to keep you on track.

Plus, you’ll join our supportive community of guys all pushing for the same goal. A fitter, stronger you

Own Your Results

As you sculpt your new physique, we’ll celebrate every milestone together. Whether it’s dropping fat, gaining muscle, or revealing abs, I’ll be with you to maintain momentum and help you show off a body that turns heads.

Ready to get started?

MEET THE FOUNDER & CEO

Hey, I'm Andrew

I’m here to help you ditch the dad bod and build a body you’re proud of. As a former IFBB competitor and strength & conditioning expert, I’ve transformed hundreds of lives through personalised coaching.

My approach combines proven training methods, tailored nutrition, and relentless support to get you results.

My Qualifications:

Personal Training & Fitness Instruction

Strength & Conditioning

Massage Therapy

Advanced Kettlebell Training

Swimming Coaching

Real Results from Real Clients:

Ron? Packed on 14kg of muscle

Mat? Dropped 40kg of fat

Marcus? Added 10kg of lean muscle

With my experience and your commitment, we’ll make your transformation a reality.

Ready to start?